As we move into the hotter months in the Southern hemisphere, our thoughts turn to chic poolside parties and lazy afternoons spent on the veranda. LaForma Australia have just released gorgeous new alfresco ranges which will take your summer style up a notch!
LaForma‘s beautiful stand is always a major highlight of Decor + Design and The Australian International Furniture Fair (AIFF) . The furniture powerhouse harnessed Australia’s No.1 Interiors Event in July 2019 to unveil their newest collections and catalogue.
“We love experiencing the first reactions to our new products and sharing the excitement and buzz with the attendees. This year did not disappoint! We certainly leave every year feeling grateful to be part of such an exciting show representing an ever-changing industry, and re-energised about an exciting future.”
LaForma’s diverse range spans a wide spectrum of furniture and décor, catering to many styles in both form and function. Being part of a larger international company means they can easily access unique insights into international trends. Their 2019 ranges are on point for global trends in texture, fabric, colour and finish.
LaForma’s Stand at Decor + Design
Celebrating Natural Tones
One of the top trends at the Decor + Design show this year was the predominance of natural tones and textures, which highlight the imperfect beauty of natural elements. Beautiful timbers, earthy colours, natural finishes, rattan, teak and marble finishes were all in abundance.
LaForma’s natural collections were well received, with their Confidence & Constant rattan chairs, best-selling Irune dining table and Nori oak dining tables all proving a big hit with visitors. Their selection of natural case goods was also popular.
“Another highlight for us this year was the reception of our Norfort collection. This features TV cabinets, sideboards and shelving in a seductively elegant, clean and black Scandinavian style, with gold detailing for a luxe finish.”
The LaForma aesthetic is a perfect match for Australia; our sun-drenched climate complements that of Barcelona, where the company is headquartered. The ‘Barcelona Living’ concept slots in well with the Australian lifestyle and constant demand for stylish yet relaxed design.
Sophisticated Alfresco Living
Both Spain and Australia have a strong focus on stylish entertaining in the outdoors. As we move into the Australian summer, interiors buyers are once again focused on finding stunning yet durable alfresco ranges.
“We are known for our ability to use simple forms, natural materials and colours to create a timeless look. However, comfort and function are always at the forefront. We have also expanded our Alfresco décor range to make outdoor spaces shine as brightly as the inside.”
Image: LaForma Australia
Kuala Chair. Image: LaForma Australia
Cocktail Mosaic Table. Image: LaForma Australia
LaForma’s alfresco collections are curated to adapt to the broad spectrum of Australian homes.
The Cocktail Mosaic dining table and Kuala chair setting fits a petite inner-city balcony, adding a touch of glam with the gold finishes.
For those with the quintessential big Aussie backyard, they have a broad range of lounging and dining.
“Our focus is on celebrating natural timbers, concrete and our signature marine rope finishes to bring that connection to nature into the space with colour and texture.”
LaForma’s best-selling Bellano lounging collection and Glynis dining chairs (feature image, top of article) show exactly how these features create an inviting area to spend your evenings and weekends.
Bellano lounging collection. Image: LaForma
Post-show, LaForma are also excited to announce, their newest, FULL outdoor collections; Elara and Trosa. Just in time for summer!
They have been designed and developed with Australia’s climate and lifestyle at the forefront, in collaboration with leading Swedish design & manufacturing team Nori Handelab.
These new collections are commercial grade in quality and constructed with globally-recognised, high-performance materials and world-class manufacturing methods across dining, lounging and modular options.
Elara features white framing with light grey fabrics to reflect a cool coastal resort vibe, perfect for lounging by the pool and enjoying the summer sunshine.
Elara Outdoor Range. Image: LaForma Australia
The Trosa range reflects a more contemporary style in anthracite and dark grey, with modular lounging options to build the perfect combination for any space.
Trosa Outdoor Range. Image: Laforma Australia
LaForma are looking forward to returning to Decor + Design and the Australian International Furniture Fair in 2020:
“For us, Decor & design is the premium design show for the industry, and we love being able to showcase our range to such a broad audience of passionate people. We can’t wait for 2020!”
Create your dream outdoor space with LaForma. Subscribe now to receive updates on the show, 16 – 19 July 2020 at the Melbourne Exhibition Centre, as well as insights into the Australian world of interiors.